"This is what has to change for Travel Retail to survive" was the topic of the presentation at Hamburg Aviation Conference, given by Manuel Heidler, Director Aviation Products at AOE. See the video of his talk and find the presentation slides in this article.
Customer behavior is changing - this is already happening, research shows this very clearly, the disruption has begun. In the past, passengers were excitited by the atmosphere at airports. Nowadays, passengers are glued to their smartphone, not really paying attention to their surroundings. This customer behavior change has to be considered by airports and travel retail. Engaging with the customers has become a different story.
One major aspect of the changed customer behavior is the change of decision making of passengers. Research by m1nd-set shows that only 29% of todays' passengers buy on impulse in duty-free stores. The vast majority of 71% plan their purchases - if airports give them the opportunity.
In his talk, Manuel gives an overview about the situation of the aviation industry and shows possible solutions to benefit from digitalization.
Aviation & Travel
In my previous blog - First Steps on the Path to Airport Digital Revenue Growth - I outlined the surging imperative for airports to urgently place revenue digitalization at the heart of their Non-Aeronautical Revenue and I shared the key building blocks needed for them to set out safely on their digital journey. Now, for those forward-thinking airport managers looking to actually seize the digital opportunity, I’d like to drill deeper to illustrate the key phases of a digitalization project. When Omnevo partners with a client, we jointly share in creating a clear project roadmap to understand the key phases of the project. These phases obviously vary in scale, complexity, and timescale according to the needs of each project and the internal resources available to the airport, but the visual (below) offers a guide to the path of a typical project.
Aviation & Travel
Michael Raasch, CEO of Omnevo, shares an introductory view on the potential for train operators to adopt digitalization to drive new levels of performance and profitability.
WIESBADEN, GERMANY, 6 SEPTEMBER 2022 - Omnevo GmbH, the leading airport digital marketplace solution, and AeroParker, the leader in innovative digital parking solutions for airports, announce a strategic partnership to take airport digital ancillary revenue to the next level.