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Press Release: Omnevo Celebrates Launching Brand New ePOS Solution for Entire Virgin Australia Fleet

September 21, 2023

WIESBADEN, GERMANY, 21 SEPTEMBER 2023 - Omnevo, a global leader in digital commerce solutions, is thrilled to announce the successful launch of Virgin Australia's Point of Sale (POS) solution for Food and Beverage (F&B) sales across the airline's entire fleet. 

Since its rollout on May 31st, 2023, Omnevo's Inflight Logistics solution and ePOS has been  integrated onto over 600 devices across five different catering locations throughout Australia, thanks to the partnership between Omnevo, Linkly, and Sektor, leading technology partners in the industry. By digitalizing Virgin Australia's backend including, direct Wifi connectivity between devices, new digital touchpoints and automatic reconciliation of sales, Omnevo has introduced a new level of integration that streamlines the end-to-end retail experience.

According to Michael Raasch, CEO of Omnevo, "We are delighted to have partnered with Virgin Australia in introducing our advanced solution to improve on-board retail across their fleet. The successful launch is a testament to the hard work and commitment displayed by both Omnevo and Virgin Australia. We are confident that this innovative solution will elevate the in-flight experience for Virgin Australia passengers while driving operational efficiency for the airline."

The new ePOS solution provides Virgin Australia's cabin crew with an intuitive and user-friendly interface, enabling them to process transactions seamlessly and efficiently. 

Omnevo remains dedicated to continually improving the travel experience for airlines through innovative digital commerce solutions like this one. The company is proud to have collaborated with Virgin Australia to deliver an exceptional solution that enhances the in-flight experience and streamlines operational efficiency of their entire retail program. 


About Virgin Australia

Founded in the year 2000 by Sir Richard Branson, Virgin Australia is now one of the largest Australian airlines operating an extensive domestic network as well as short-haul international services, charter and cargo operations, and its loyalty program, Velocity Frequent Flyer. The Group employs more than 7,000 people and has been a competitor in the Australian aviation landscape for 22 years. Virgin Australia boasts more than 11 million Velocity members who can use their Points to redeem flights to over 500 destinations around the world through Virgin Australia and the airline’s extensive list of international partner carriers.      

About Omnevo

Launched in 2021 after a merger of AOE’s aviation division with in-flight technology company SHIFTEO and headquartered in Wiesbaden, Germany, Omnevo represents next-level digital ancillary revenue and operations empowerment for mobility and hospitality providers, such as airports, airlines and rail operators. Omnevo’s solutions are modular and built upon highly scalable architecture that blends a comprehensive portfolio of tailored, adaptable features with an agile, customer-centric development approach. Enabling everything from pre-order and e-commerce to on-board retail and back-office operations and supply chain management integration, Omnevo’s products allow mobility and hospitality providers to regain full control of their omnichannel retail customer engagement while leveraging the undisputed power of e-commerce marketplaces.

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