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Press Release: Omnevo and Aeroparker Partnership Drives Airport Ancillary Revenue

September 06, 2022

WIESBADEN, GERMANY, 6 SEPTEMBER 2022 -Omnevo GmbH, the leading airport digital marketplace solution, and AeroParker, the leader in innovative  digital parking solutions for airports, announce a strategic partnership to take airport digital ancillary revenue to the next level. 

The agreement expands the reach of the Omnevo digital platform into car parking, a key ancillary revenue market for almost every airport, enlarging the platform’s capabilities across the spectrum of airports’ digital commerce requirements. AeroParker is able to integrate its existing digital service offering, including pre-book parking, fast track, lounges and loyalty integration into an omnichannel platform that enhances the passenger experience and reaches across the end-to-end passenger journey. Omnevo is renowned for digital transformation at some of the world’s leading airports, including Frankfurt, Auckland and London Heathrow. AeroParker is shaping the future of the airport parking pre-booking sector operating at over 40 airports across the world, including San Francisco Airport, New York (JFK, EWR & LGA), and Munich.

Kian Gould, Omnevo’ s Founder, commented: “We’re delighted to have AeroParker, the industry’s most innovative and powerful parking solution, as our strategic partner. This enables us to further expand the spectrum of Omnevo’s digital commerce solutions for airports, particularly as car parking is the ideal starting point for airports to develop their digital ancillary revenue strategy. 

After the worst three years in the history of the airport industry, it’s crucial that airport operators now respond to the new hyper-digitalized audience and make active changes. Passengers are demanding a new level of service and airports are simultaneously under pressure to raise their efficiency and recover their ancillary revenue streams. Digitalization is the only viable pathway to revenue recovery and requires solid partnerships between airports and their digital provider.”

Jon Keefe, AeroParker’s Founder, added: “Our integration with Omnevo complements our digital solution for airports and we’re delighted to be offering a combined solution to our customers in order to improve the overall end user parking and online retail experience and increase ancillary revenue at airports.”

About Omnevo and Aeroparker

Omnevo

Omnevo: Launched in 2021 and headquartered in Wiesbaden, Germany (alongside parent company AOE), Omnevo represents next-level digital ancillary revenue and operations empowerment for mobility and hospitality providers, such as airports, airlines, rail operators, brands and malls. Omnevo’s solutions are modular and built upon highly scalable architecture that blends a comprehensive portfolio of tailored, adaptable features with an agile, customer-centric development approach. Enabling everything from pre-order and e-commerce to onboard retail and back-office operations and supply chain management integration, Omnevo’s products allow mobility and hospitality providers to regain full control of their omnichannel retail customer engagement while leveraging the undisputed power of e-commerce marketplaces.

Find out more at: www.omnevo.net

Aeroparker

AeroParker manages Online Booking and Parking Commercial Management for over 40 airport customers in Europe and The United States from its offices in Texas and Manchester including LAX, JFK, SFO, SEA, GLA, LPL, MUC and the Avinor group of airports . 

The AeroParker online booking system is a trusted, online and mobile pre-book and pay ecommerce platform that is low risk, easy to administer, scalable and secure. It offers airports multiple channels to significantly increase non-aeronautical revenues and an easy way to collect valuable customer data for future commercial gain. Parking Commercial Management comprising yield management together with on/offline marketing is also offered via AeroParker expert consultants. 

For further information see www.aeroparker.com

Aviation & Travel

True Innovation Comes Outside The Cabin

One of the biggest emerging trends I have seen in the airline sector over the last couple of years is the concept of passenger self-serve onboard or order to seat. Despite the almost constant discussion at every industry event, the funny thing is, this isn’t really new at all – almost 10 years ago, a former CEO of an onboard retail technology provider proclaimed: “Over time the duty free model will shift to 100% passenger self-service transactions. One of the biggest reasons being the fact that the trolley only comes down the aisle once a journey, for half an hour – in essence the duty free store is only open for half an hour. If I can make transactions myself, through self-service technology, the store is open for the entire flight.” And yet, a decade later, this isn’t even close to the reality on-board most aircraft. During the pandemic, with the need for social distancing, coupled with a desire for innovation, self-service again bubbled to the fore – it gained a new level of relevance. With passengers across all demographics accustomed to ordering everything from groceries to new cars via their phones, digital transactions onboard an aircraft look to be a natural extension of what has become an everyday digital experience. The aviation sector is obsessed (but occasionally intimidated) by digital answers, and there is much that can already be done. Making a digital store available for browsing and even purchasing is achievable, both on IFE and passengers own devices. The process raises a number of operational implications, such as how crew learn of and deliver orders, how payments are handled (particularly if there is no air-to-ground connection) and how this sits alongside the existing cabin service. All of these issues require significant thought and, in some cases investment; and there lies the heart of the problem.