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Press Release: Omnevo And Icelandair Collaborate to Elevate Passenger Experience Through Digital Innovation

February 06, 2024

WIESBADEN, GERMANY, 6 FEBRUARY 2024 - Omnevo, a leading provider of digital solutions for the aviation industry, is proud to announce the successful collaboration with Icelandair in the deployment of a cutting-edge Electronic Point of Sale (ePOS) system. This innovative partnership aims to revolutionize in-flight services, showcasing Omnevo's commitment to advancing the digitalization of airline operations and enhancing the overall passenger experience.

The new onboard ePOS devices, introduced in collaboration with Omnevo, boasts several key features that significantly improve operational efficiency, customer service, and sustainability goals for Icelandair. The successful integration has fostered a positive response from both the Omnevo team and the Icelandair crew.

Peter Coelho, Chief Operating Officer at Omnevo, expressed his enthusiasm for the project, stating, "Working closely with Icelandair on this transformative initiative has been a rewarding experience for the Omnevo team. Our goal is to empower airlines with advanced digital solutions that streamline operations and elevate the passenger experience. The success of this collaboration marks a significant milestone in our mission to drive innovation within the aviation industry."

Key integration points with Omnevo include:

Enhanced Connectivity: The ePOS devices communicate via WiFi rather than Bluetooth, ensuring a more stable and efficient connection for seamless operations. Additionally, the crew benefits from live information on inventory levels on board, providing real-time updates for better management and decision-making.

Improved Customer Service:  The integration has led to superior customer service, with the introduction of combo options, loyalty payments, seat-map for pre-ordered meals and an allergen filter that helps crew guiding customers.

Earning and burning Saga club loyalty points: Passengers can choose to pay on-board with loyalty points offering further benefits for frequent flyers. 

All-in-One Device: The ePOS device includes a built-in printer for inventory management, simplifying crew operations and ensuring a more streamlined in-flight experience.

Back-End Operational Efficiency: The integration eliminates manual pen-and-paper back-office operations, replacing them with digital tablets. Catering staff can now make loading changes up to three hours before departure, providing unprecedented flexibility and efficiency.

Íris Anna Groeneweg, Manager Onboard Services and Procurement at Icelandair, highlighted the positive impact on sustainability goals, stating, "Pre-order and fresh item forecasting allow for efficient waste management, aligning with our commitment to sustainability. The collaborative efforts with Omnevo have not only improved our operations, our crew and passenger experience onboard but also contributes to our environmental initiatives."

About Icelandair:

With an extensive route network, Icelandair uses the unique geographical location of Iceland as a hub midway between Europe and North America offering direct flights to more than 50 destinations. Additional to the international route network, Icelandair operates a domestic network in Iceland, an airfreight and logistics business as well as aircraft leasing and consulting services.

Since its foundation in 1937, Icelandair has steadily expanded its route network and, in 2022, transported 3.7 million passengers to 51 destinations in Europe and North America, employed around 3,000 full-time employees and generated total revenue of USD 1.3 billion.

About Omnevo:

Omnevo, established in 2021 and headquartered in Wiesbaden, Germany, specializes in providing next-level digital ancillary revenue and operations empowerment for mobility and hospitality providers, including airports, airlines, and rail operators. Omnevo's modular solutions, built on a highly scalable architecture, offer a comprehensive portfolio of adaptable features, enabling providers to regain control of their omnichannel retail customer engagement.