Air Europa understand the evolution of its passengers’ needs across the whole customer experience and wanted more – more choice, service, engagement, convenience, personalization, and relevance… and they wanted their clients to be able to channel all of this through their mobile devices.
The airline’s long-term digital vision is for a phased digital pathway that can ultimately achieve a fully comprehensive e-commerce platform if required.
They wanted to start that journey from a secure ‘base camp’ by establishing a foundation based on their core F&B operations, which can then be developed and expanded at will, evolving in line with the passenger’s needs and the airline’s ambitions – the sky is not the limit!
“We give each airline the versatility to select its priority issues and build from there; start small, grow at will, and define your own digital journey – which is exactly what Air Europa has done.”
Michael Raasch, CEO, Omnevo
an enhanced experience that delights the passenger, encouraging them to spend more and creating a stronger link with the airline
carrying pre-ordered F&B greatly reduces the total weight carried on-board and vastly reduces the amount of unused/returned stock.
the passenger’s pre-ordering of their preferred F&B means that less is wasted.
Omnevo is a vendor-agnostic platform allowing Air Europa to integrate with the partner that is best for their needs allowing them to achieve maximum results with less limitations.
Why did Air Europa choose Omnevo and gategroup?
Air Europa is the first airline to prioritize the digitalization of its F&B program ahead of developing a Retail platform thanks to Omnevo's modular solution.
Air Europa is the first airline to prioritize the digitalization of its F&B program ahead of developing a Retail platform thanks to Omnevo's modular solution. Air Europa is the first airline to prioritize the digitalization of its F&B program ahead of developing a Retail platform thanks to Omnevo's modular solution.
For the airline:
For the passenger:
Omnevo’s modular platform is technologically unmatched, but also strategically simple: you start where you want to, you focus on your key challenges first, and you grow your platform at the scale and speed you need, retaining full control at all times.
Features that could be enhanced at a later stage using Omnevo include: