What are the USPs of airports when it comes to E-Commerce? Why do airports underestimate the cost of implementing E-Commerce solutions? And what about the Return on Investment (ROI)? Kian Gould, CEO and founder of AOE, answers these and other questions in an interview with Peter Marshall.
Peter and Kian spoke at the TFWA Summit in Cannes about the challenges in the travel retail industry – and how airports, airlines and retailers are responding to these challenges. In addition, in the second part of the three-part interview, Kian explains how AOE's OM³ Platform can be customized to meet the individual needs of each airport, why an Omnichannel solution allows airports to really get to know their customers for the first time, and the obstacles they may encounter in implementing such a solution.
In their three-part video interview, Peter Marshall of Marshall Arts International, and Kian Gould, CEO of AOE, discuss challenges that airports and the travel retail industry are facing. Learn about different approaches to these challenges and find out how Frankfurt Airport, London Heathrow and Auckland International are digitalizing their business cases to optimize the customer experience and create new non-aviation revenue streams.
Do you want to know if, and if so, why, travel retail lags behind other industries in harnessing technology to meet the industry's challenges? Want to find out more about extending the Golden Hour into the Golden Week or Golden Month? Read the entire transcript of Part II below for answers to these – and other – questions.
In parts 1 and 3 of the video, Kian Gould explains the different business models for E-Commerce at Frankfurt Airport, Auckland International and London Heathrow. Among other things, you will also learn how airlines and airports can work better together and what impact digitalization actually has on the industry:
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