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With 78 million passengers annually and 76,000 employees, Heathrow Airport is Europe’s largest airport. Like all airports, Heathrow has to deal with the changing shopping habits of its passengers – especially since the non-aviation business is becoming increasingly important. In order to meet the new customer requirements, Heathrow partnered with AOE to re-develop its original Heathrow Boutique system with the support of elements of the Omnevo airport retailing solution (f.k.a. OM³) - an innovative, sophisticated digital marketplace consolidating all shops, products, and services on one platform, supported by digitalized processes across order management, fulfillment and maintenance. Heathrow developed a premium E-Commerce model that radically expanded to host over 300 luxury brands, delivering higher standards both in customer experience and operational efficiencies and setting a new standard in airport retailing.
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All shops, products and airport services consolidated on one platform.
Automation of product maintenance, order management and fulfillment.
Seamless shopping experience across all devices, sales and communication channels.
The OM³ Commerce Cloud enables downtown tax-free and duty-free shopping without formalities. With advantages for all passengers, retailers and airport.
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