Get in touch

Frankfurt Airport: Digitalization of Airports & Travel Retail

About the Case Study

How can an international airport digitalize its business model and transform its online offering into an Omnichannel travel retail and shopping hub? The challenge was to grow Frankfurt Airport's non-aeronautical revenue streams by creating a unique, seamless omnichannel customer experiennce and seize the digital advantage and lead the airport industry into a digital future. To meet this challenge, the airport partnered with AOE - and its specialist product division, Omnevo. The aim of the project was to provide passengers with relevant information, shopping options and services in the right place at the right time. With our Digital Solution Suite, Frankfurt became the world's first omnichannel airport. 

Business Benefits

  • Business model digitalization
  • Omnichannel solution
  • Mall concept, retailer platform
  • Personalized customer journey
  • Development of a completely new business sector
  • Additional marketplace for airport's partners

Download Case Study

Please enter your contact details. You will receive the case study promptly by E-Mail.

Digital Transformation

The retail experience at Frankfurt Airport is transformed through an all-in-one commerce suite with personalization to optimize every customer journey.

Unique Travel Retail Suite

The blended travel and shopping mall concept integrates a greatly expanded offer, supported by more than 30 systems. The solution grows with customer needs and develops new business segments.

New Commerce Concept

Unique omnichannel retail concept simplifies seamless on- and offline shopping for passengers. Platform cross-links travel information, services, local stores and online shopping.

Karl-Heinz Dietrich

Senior Executive Vice President Retail and Real Estate / Fraport AG
There is a strong causality between in-store retail and E-Commerce. With the launch of our E-Commerce marketplace, we are providing a unique shopping experience to our customers. They can choose and order products online, obtain detailed information and have the products sent to their home.