Why are airports and travel retailers so reluctant when it comes to digital transformation? How to increase sales in travel retail? Peter Mohn, owner and CEO of m1ndset, and Kian Gould, founder and CEO of AOE, express chances of digitalization in travel retail, such as multiplication effects, up-selling and cross-selling with high conversion rates.
Airports plan in very long investment cycles and have a multitude of partners. So, how to begin the digital transformation process? Building a digital strategy, creating a unique, compelling experience and integrating many different partners is time-consuming and expensive.
However, airports have one big advantage: They have a guaranteed growth in the next years, which gives them the opportunity to invest into digitalization. Major airports such as Frankfurt, London Heathrow or Changi, but also smaller airports such as Auckland, are thinking and experimenting with digital solutions. Different ways to digitalization can be e.g. in one big 5-year digitalization investment plan, or building digital solutions in small iterations.
The fireside chat with Kian Gould and Peter Mohn was published by The Moodie Davitt Report. Watch all five fireside chat videos:
Aviation & Travel
In my previous blog - First Steps on the Path to Airport Digital Revenue Growth - I outlined the surging imperative for airports to urgently place revenue digitalization at the heart of their Non-Aeronautical Revenue and I shared the key building blocks needed for them to set out safely on their digital journey. Now, for those forward-thinking airport managers looking to actually seize the digital opportunity, I’d like to drill deeper to illustrate the key phases of a digitalization project. When Omnevo partners with a client, we jointly share in creating a clear project roadmap to understand the key phases of the project. These phases obviously vary in scale, complexity, and timescale according to the needs of each project and the internal resources available to the airport, but the visual (below) offers a guide to the path of a typical project.
Aviation & Travel
Michael Raasch, CEO of Omnevo, shares an introductory view on the potential for train operators to adopt digitalization to drive new levels of performance and profitability.
WIESBADEN, GERMANY, 6 SEPTEMBER 2022 - Omnevo GmbH, the leading airport digital marketplace solution, and AeroParker, the leader in innovative digital parking solutions for airports, announce a strategic partnership to take airport digital ancillary revenue to the next level.