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How airport data can be used for personalized travel retail offers - fireside chat (5/5)

November 02, 2017
About the author Christian HolzschuhChristian Holzschuh
Online Marketing

What does the future airport look like? Kian Gould and Peter Mohn discuss how can airports create an integrated online and E-Commerce customer experience.

The airport industry is one of the industries with the largest amount of data, especially when airports and airlines collaborate and connect their data and loyalty programs. With E-Commerce and data automation, airports have a unique opportunity to create personalized offers for each customer. Having this passenger footprint is a major advantage compared to big players like Amazon and Alibaba.

Airports have another big advantage: for airports, the two main cost drivers in E-Commerce, traffic acquisition and product returns, can be neglected. For airports, online traffic comes for free, and returns and return shipping costs can be almost zero, as passengers get their delivery at the airport. With those two cost drivers at nearly zero, digitalization and E-Commerce represent a major opportunity for airports and travel retail.

Kian Gould

Kian Gould

Founder and CEO / AOE
Online Shopping is very much about convenience. To create customer engagement, retailers need to create a compelling omnichannel customer experience that is convenient and really benefits people."

Aviation

How airlines can regain trust, loyalty and revenue by taking control of the digital customer journey.

December’s World Aviation Festival in London was a great opportunity to bring the industry together and, although attendance was inevitably lower than normal, there was a strong conference program that carried a mood of guarded optimism. Best of all, I was delighted to see just how strongly the focus was on real action to drive ancillary revenue and recovery.  Much of 2021 has been spent waiting for a recovery to be established and many airlines have understandably been hesitant (or unable) to commit to new investment or major change in their customer operations. The long hoped-for recovery has been impossible to forecast accurately and many airlines opted to simply ‘hunker down’ and wait until a clearer path can be seen through the storm. That strategy carries deep risks. We now face a new phase of crisis as Omicron sadly develops its global presence but the fact is that the world will continue to turn, people will continue to travel, the crisis will eventually recede, and traffic will return. Airlines need to be preparing right now to create the customer experience that the recovery will demand.  Yes, the picture of how the 2022 travel market will look in recovery is still blurred right now - but the key point is that we do already know exactly what the returning customer looks like and what they want. We have a clear understanding of the experience they want - and we have the digital tools to deliver that experience.