Nearly 500 live participants and a record number of questions. These are the two major benchmarks of the live webinar “Securing growth by digitalizing airport non-aviation revenues”, which AOE carried out in conjunction with International Airport Review. Kian Gould, CEO and found of AOE, and Adil Raïhani, Digital Travel Retail Advisor and former Senior Vice President of Commercial at Vienna International Airport, provided insights into the ever-evolving travel retail industry, the impact of digitalization and how key players in aviation can meet the challenges they face to build sustainable, long-term revenue streams.
The two experts for digitalization and travel retail spoke about these – and other – industry-related topics for 35 minutes before opening the floor to questions. However, the remaining 25 minutes weren't nearly long enough to answer all the inquiries by the participants. Reason enough for AOE to produce a Q&A video, in which Kian Gould answers the open questions.
You can view the entire webinar below. Please also visit our webinar page in the AOE Knowledge Base, where you can find additional information as well as further links explaining in detail how AOE is changing the face of travel retail:
A three-part series of blogs showing how LCCs of any size have a proven, low-cost entry option to seize the digital initiative in driving their ancillary revenue recovery.
After 20-months of Zoom sessions it was amazing to be out in the real world again this month, flying the globe and actually meeting industry colleagues in person! Following the World Aviation Festival (WAF) in London I moved on to Future Travel Experience (FTE) in Las Vegas and it was so encouraging to find that these two major industry events, 8,000 km apart, echoed the industry’s increasing buzz around the digitalization of ancillary revenue. Sadly, I’ve now been brought back to earth by the latest twist in the crisis as Omicron looks to inflict yet another challenging phase. However, after two years of disruption the aviation industry knows it has to adapt to each new challenge and strengthen its ability to respond just as long as governments finally realize that locking down borders is a very short-sighted approach (unless you are an island state) and haven’t stopped any of the previous 4 COVID waves in any meaningful way. If the last two years have taught us anything, it is that airlines, like governments, will need to think a lot more globally than locally.
December’s World Aviation Festival in London was a great opportunity to bring the industry together and, although attendance was inevitably lower than normal, there was a strong conference program that carried a mood of guarded optimism. Best of all, I was delighted to see just how strongly the focus was on real action to drive ancillary revenue and recovery. Much of 2021 has been spent waiting for a recovery to be established and many airlines have understandably been hesitant (or unable) to commit to new investment or major change in their customer operations. The long hoped-for recovery has been impossible to forecast accurately and many airlines opted to simply ‘hunker down’ and wait until a clearer path can be seen through the storm. That strategy carries deep risks. We now face a new phase of crisis as Omicron sadly develops its global presence but the fact is that the world will continue to turn, people will continue to travel, the crisis will eventually recede, and traffic will return. Airlines need to be preparing right now to create the customer experience that the recovery will demand. Yes, the picture of how the 2022 travel market will look in recovery is still blurred right now - but the key point is that we do already know exactly what the returning customer looks like and what they want. We have a clear understanding of the experience they want - and we have the digital tools to deliver that experience.