As we enter 2023 - and with a collective sigh of relief say goodbye to a frustrating 2022 – the global travel industry carries raised hopes for a full recovery and regaining the benchmark performance heights of 2019. I would like to wish you all success in 2023, which I think will be a hugely influential year for the future success of the mobility sector.
This week marks the second anniversary of the launch of Omnevo, a company created in the midst of the biggest crisis ever seen in the travel sector. That timing wasn’t unfortunate or accidental; it was deliberate. The crisis radically transformed the industry’s challenges and demanded a new type of response. The unprecedented pressures and shifts in the market inspired Omnevo’s reaction; the development of a unique, end-to-end, digital marketplace solution for airlines, airports, and rail operators.
A year later, and despite the frustration of the unevenness of recovery in 2022, we are all thankful that the industry’s situation has advanced well beyond the peak impact of the global crisis - and we’re a year closer to driving the industry back up to its pre-COVID performance benchmarks.
Across all transport sectors, we are now seeing forward-thinking operators responding digitally to passengers’ unrelenting demands for stronger experiences and - whether its F&B, Retail, services, or other ancillaries - the passenger wants that experience in the palm of their hands, on their mobiles and laptops, and available at every step of the journey. The 2023 recovery will be dominated by the operators who deliver these passenger needs, seizing the digital advantage.
The travel sector’s post-crisis recovery is already well underway and more airlines and airports are positioning their businesses digitally to enhance the passenger experience, raise operational efficiencies (including major sustainability gains), and increase revenue and profitability. These operators are strategically placed to seize major competitive advantages as the recovery accelerates in the coming months. In fact, Omnevo now has ten fully-implemented live customer platforms - including Singapore's KrisShop, Sky Express, Frankfurt Airport, Auckland Airport, and Air Europa – and already a further five major platforms well advanced for implementation in 2023.
Travelers are determined to make 2023 the year they forget the COVID era and make up for the lost journeys, the time wasted, and the experiences missed. When they travel the world again, they will bring with them demands for higher standards of customer experiences and expanded options in services, Food & Beverage, and Retail – and they want these experiences to be digitally powered. At Omnevo, we will continue to support the industry’s leaders by continually innovating and enhancing our platforms, further expanding our team (which grew by 50% in 2022) and developing additional services and options for our clients.
In one way, 2023 will be like any other year. From energy prices to regional conflicts, from supply chains to surprise events, the industry will undoubtedly face remarkable pressures. However, the key difference today is that the impact of the COVID crisis is receding rapidly and major opportunities are growing right in front of us, opportunities that can be realized by the airlines, airports, and rail operators who give the traveler the new standard of experience they demand - and deserve.
From myself and the Omnevo team, I hope that the year ahead is a huge success for you and for the whole industry, and I hope I have the opportunity to meet you in 2023.