Get in touch

Insights /

The Moodie Davitt Report: Calling for a hands-on approach to omnichannel retail

May 29, 2017
Author Christian HolzschuhChristian HolzschuhOnline Marketing

In its big special, The Moodie Davitt Report gives a comprehensive overview of AOE's OM³ Suite, the innovative Omnichannel Multi-Merchant Marketplace. The e-Zine cover titles "Calling for a hands-on approach to omnichannel retail", with the the subhead about AOE's CEO reading "Kian Gould - Airport commerce's positive disruptor". 

Here you can find the complete Moodie Davitt Report e-Zine with the special, including an interview with AOE CEO Kian Gould, many explanatory graphics about OM³ and a report about how AOE became a leader in Agile Open Source Web Development. 

Download Moodie Davitt Report PDF

Kian Gould

Kian Gould

CEO and Founder / AOE
Airports tend to think in ten- to 20-year terms. Digital people don’t even think more than three years ahead. They say, “We need this live in six months. We’re going to be disrupting the industry in twelve. We want to be a market leader in three years.

Video Case Study about the OM³ Suite

Aviation & Travel

True Innovation Comes Outside The Cabin

One of the biggest emerging trends I have seen in the airline sector over the last couple of years is the concept of passenger self-serve onboard or order to seat. Despite the almost constant discussion at every industry event, the funny thing is, this isn’t really new at all – almost 10 years ago, a former CEO of an onboard retail technology provider proclaimed: “Over time the duty free model will shift to 100% passenger self-service transactions. One of the biggest reasons being the fact that the trolley only comes down the aisle once a journey, for half an hour – in essence the duty free store is only open for half an hour. If I can make transactions myself, through self-service technology, the store is open for the entire flight.” And yet, a decade later, this isn’t even close to the reality on-board most aircraft. During the pandemic, with the need for social distancing, coupled with a desire for innovation, self-service again bubbled to the fore – it gained a new level of relevance. With passengers across all demographics accustomed to ordering everything from groceries to new cars via their phones, digital transactions onboard an aircraft look to be a natural extension of what has become an everyday digital experience. The aviation sector is obsessed (but occasionally intimidated) by digital answers, and there is much that can already be done. Making a digital store available for browsing and even purchasing is achievable, both on IFE and passengers own devices. The process raises a number of operational implications, such as how crew learn of and deliver orders, how payments are handled (particularly if there is no air-to-ground connection) and how this sits alongside the existing cabin service. All of these issues require significant thought and, in some cases investment; and there lies the heart of the problem.