In its last e-Zine in 2017, the Moodie Davitt Report has named AOE CEO Kian Gould as one of its positive disruptors of the year. The honor by one of the most influential online media of the duty free and travel retail industry recognizes digitally focused entrepreneurs “who are helping light the path forward for travel retail.”
According to a short profile in the current issue of the Moodie Davitt e-Zine “None of the industry's positive disruptors have made a bigger impact on the travel retail sector than the founder of German company AOE.”
With its innovative OM³ Suite (Omnichannel Multi-Merchant Marketplace) AOE has fundamentally changed the travel retail industry. This is particularly true for the aviation retail sector. The solution takes the dramatically changed purchasing behavior of passengers into account: “Where impulse purchases amounted to 65 to 70 percent in the past, we are now seeing less than 30 percent in impulse purchasing and around 70 percent in planned purchasing,” Gould says. To meet this challenge, airports must turn into digital marketplaces, Gould continues.
In his keynote presentation at the Trinity Forum Conference, held recently in Bangkok, Thailand, Gould gave the audience a high-level overview of the development of E-Commerce – past, present and future.
In the beginning, brands such as the US department store chain Macy’s or Target, one of the biggest American retailers, expanded their brick-and-mortar business to include an additional channel.
In the second generation of E-Commerce, the brands united and created marketplaces to lower the expenses for acquiring retail traffic.
Currently, AOE is working on the third generation of E-Commerce, something Gould calls “Unobtrusive E-Commerce”. The basic idea behind the concept is that the customer doesn’t even notice that he has just spent money on something (e.g. Uber). Gould gave Fast Track at airports as an example: When a passenger arrives late at the airport, the app on his cell phone asks him if he wants to book Fast Track. A short confirmation completes the process. The passenger doesn’t know whether the service cost 5 Euros or 20.
Please check out the video of Gould’s keynote below for an in-depth look at the topic of digitalization in airport commerce and further information about “Unobtrusive E-Commerce”.
Aviation & Travel
“Are you crazy? Joining a start-up in the travel space in the middle of the worst global pandemic for over a century?!” That was just one of the concerned comments made to me when I left my previous job role after seven years and joined Omnevo in May 2021, with most of the aviation world at a standstill. in fact, it was Omnevo’s confidence and ambition in launching during the pandemic that told me this was something special. In the aviation industry’s chaos, they saw an opportunity. Exactly one year later, I know I made the right decision. While Omnevo is a relatively new brand to the market, we’re backed by AOE – one of the most experienced players in the market – and we’ve assembled a team of highly experienced people who have worked across airline operations, retail, F&B operations, logistics and technology for many years. This experience, combined with an incredibly skilled technical team, means that we can make impactful changes to an airline’s performance; and that’s exactly how Omnevo saw the opportunity, even while most of the world’s fleets were grounded.
Aviation & Travel
In this third blog in a series focused on airline adoption of a revenue digitalization strategy, I want to zoom-in from the broader focus shared in the first two blogs and their emphasis on front-end issues and, instead, focus on how the digital solution is embedded across the airline’s day-to-day operations in F&B/Retail – driving new performance levels in every area it touches, for both LCCs and FSCs.
Aviation & Travel
To be honest, I thought at first that it was an April Fool joke - but researchers at UC Berkeley have genuinely managed to convert airline food waste into aircraft fuel! Thankfully, this process doesn’t mean that flight crew must gather the leftovers to power the aircraft – or that the guy in Row 7 can’t have a dessert because the plane’s low on fuel - but it illustrates how there are always ways to find new solutions to old problems.