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AOE’s OM³ Solution will change how the aviation industry does business

November 09, 2016
About the author Christian HolzschuhChristian Holzschuh
Marketing & Communications

Digital Transformation Key for Future Growth

AOE’s Omnichannel Multi Merchant Marketplace Solution (OM³), first introduced during the Imagine Commerce Conference 2016, is changing how airlines and airports are doing business.

To counter the growing disparity between growing passenger numbers and decreasing sales, the key players in the aviation industry need to embrace digital transformation – rather than ignore or fight it.

At conferences in Hamburg, Germany and Singapore, AOE gave deep-dive insights into the omnichannel solution.

What the Media are saying about our OM³ Solution

Steven Bailey

Steven Bailey

Chief Sales Officer / AOE
In order to be successful in the long run, companies need to digitally transform. Mainly because it is the prerequisite to win customers and to keep them. Customers no longer make purchasing decisions based on price, but rather base their choices on other, far more important factors."

Further Information about Digital Transformation and the OM³-Lösung of AOE


How airlines can regain trust, loyalty and revenue by taking control of the digital customer journey.

December’s World Aviation Festival in London was a great opportunity to bring the industry together and, although attendance was inevitably lower than normal, there was a strong conference program that carried a mood of guarded optimism. Best of all, I was delighted to see just how strongly the focus was on real action to drive ancillary revenue and recovery.  Much of 2021 has been spent waiting for a recovery to be established and many airlines have understandably been hesitant (or unable) to commit to new investment or major change in their customer operations. The long hoped-for recovery has been impossible to forecast accurately and many airlines opted to simply ‘hunker down’ and wait until a clearer path can be seen through the storm. That strategy carries deep risks. We now face a new phase of crisis as Omicron sadly develops its global presence but the fact is that the world will continue to turn, people will continue to travel, the crisis will eventually recede, and traffic will return. Airlines need to be preparing right now to create the customer experience that the recovery will demand.  Yes, the picture of how the 2022 travel market will look in recovery is still blurred right now - but the key point is that we do already know exactly what the returning customer looks like and what they want. We have a clear understanding of the experience they want - and we have the digital tools to deliver that experience.