Singapore Airlines is widely regarded as one of the world’s most-awarded airlines – lauded for leadership in service quality. The airline has also set the pace for innovation in the aviation industry for many years. Singapore Airlines continues to pioneer new approaches to tackling the challenges confronting travel retail as well as aviation in general. The airline’s goal in relaunching KrisShop, its flagship retailer, was to build an easy-to-use Omnichannel commerce platform for convenient interaction with its customers. The new KrisShop provides passengers with a seamless and consistent customer experience across all channels.
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Wide array of premium brands and high-end products, customized shop-in-shop stores, with brand look and feel.
Increase attraction of the loyalty program, expand product portfolio as well as opportunities with luxury brands.
Data-driven, personalized communication and retailing addresses new and existing customers to increase revenues.