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Strategies for the post-COVID-19 future of airline travel retail and F&B

This whitepaper describes how airlines can seize the omnichannel opportunity to drive greater ancillary revenue from a smarter, safer platform - even during a crisis.

About the whitepaper

The future of ancillary revenue for airlines is Omnichannel. The traditional inflight retail model for creating ancillary revenue can neither meet the demands of today’s passengers, nor is it a suitable fit for today’s technology. Airlines need to rethink their business models to account for the dramatic decline in global passenger numbers due to COVID-19 while also taking advantage of the flexibility and scalability of digital platforms.

Only by implementing Omnichannel solutions will airlines be able to offer their passengers the convenience and touchpoints they have become used to from global E-Commerce players. By providing these channels, airlines take into account changing passenger buying behavior. Key issues for them to consider when developing new business models and digital platforms are personalization, premiumization, planned purchasing, potential of the brand and the power of data.

Table of content:

  • Chapter I: Weaknesses of the traditional inflight model 
  • Chapter II: The future solution and its main features
  • Chapter III: Case Study of Singapore Airlines' KrisShop
  • Chapter IV: Conclusion - Winning the inflight battle
Kian Gould

Kian Gould

Founder & CEO / AOE
There is simply no long-term commercial viability in patching-up an outdated analogue model to fit in a digital world.