Onboard Hospitality: The race for retail

Julie Baxter asks if airports and airlines investing in retail technology, and the opportunity it brings are missing a trick by failing to collaborate. Paul Bilham, Omnevo's VP of Sales says: "The appetite for retail is there. Collaboration is underway between suppliers and airlines and airports know they have to make their moves, but the challenge is they are not really retailers, they are not used to selling goods and services digitally so it is a learning process. They want the extra spend but it is hard to move fast because there are so many stakeholders an many conflicting interests. Ultimately, it will be putting the passenger first that reaps the best retail results but the obstacles to collaboration are all in the details."