One platform, three functions: how SKY Express runs retail, procurement and back office together
Grow ancillary revenue without adding operational load
SKY Express, launched in 2005, operates across 34 Greek airports with one of the youngest fleets in the region and serves more than 1.5 million passengers a year.
The airline wanted to grow digital ancillary revenue and widen its onboard food and beverage offer, with as little operational overhead as possible. For an airline of this size that constraint is decisive: there is no team to absorb a new system, so anything that adds a separate tool and a separate login costs more than it returns.
The practical problems were inventory efficiency, unused stock, and crew training for retail operations across a fast-growing domestic and international network.
About SKY Express
Launched in 2005, SKY Express is the fastest-growing airline in Greece, with a presence at 34 Greek airports. The airline operates one of the youngest fleets in the region, boasting the smallest environmental footprint in terms of fuel efficiency and CO2 and NOx emissions. Serving over 1.5 million passengers annually, SKY Express is renowned for its commitment to customer satisfaction, consistently achieving high ratings in passenger surveys for comfort, punctuality, and service quality.
“Despite the challenges of the global crisis, SKY express has successfully continued to expand our routes, develop our operations, and improve the customer experience. Omnevo’s solution has helped us in delivering those ambitions by creating powerful new efficiencies in our F&B operations as we bring greater choice and a stronger inflight experience to the SKY express passenger. ”
Retail, procurement and back office in one place
Omnevo and SKY Express built the onboard proposition around SKY Drinks & Bites, with pre-ordering so passengers customise their selection before they fly.
What distinguishes this deployment is scope. The platform is not only the retail system. Procurement and back-office processes run through it too, which means one set of data, one set of logins and one training curve for a department that would otherwise be operating three tools.
Commercial priorities
- Passenger experience. A richer onboard offer that encourages spend and strengthens the direct relationship.
- Weight saving. Pre-ordered F&B reduces carried weight and unused stock.
- Sustainability. Loading to known demand reduces waste.
One system, one set of numbers
- Three functions on one platform. Retail, procurement and back office share the same data and the same interface, so the department is not reconciling between systems.
- Pre-orders matched to seats automatically, with crew working from live manifests rather than paper.
- Bundles and promotions configured in-house, so commercial changes do not require a development request.
- Warehousing expanded beyond Athens as the network grew, on the same platform.
- Loading to known demand, reducing carried weight and unused stock.
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