The Challenge
TGV Lyria sought to revolutionise its onboard retail offering by introducing a digital-first approach to enhance convenience, efficiency, and customer satisfaction. The rail operator needed a solution that streamlined order management, minimised waste, and empowered passengers with greater choice and flexibility.
Key challenges included aligning onboard sales with passenger demand, ensuring a seamless customer experience, and optimising logistical operations for food and beverage services.
About Servair & TGV Lyria
TGV Lyria operates high-speed rail services between France and Switzerland, providing a premium travel experience with a strong focus on sustainability and customer convenience. Serving key routes between Paris, Geneva, Zurich, and Lausanne, TGV Lyria is dedicated to continuous innovation in onboard services to meet evolving passenger needs.
Servair is a French airline catering company. It is subsidiary of Air France and Swiss catering company Gategroup. Servair has its head office in the Continental Square complex in Roissypôle, Paris-Charles de Gaulle Airport and in Tremblay-en-France.
"We're incredibly proud to have launched the order-to-seat solution for TGV Lyria. We're committed to transforming the onboard experience through smart, seamless digital tools, not just for passengers, but for crew too."
The Solution
In collaboration with Gategroup, Omnevo delivered a modern order-to-seat solution for TGV Lyria, revolutionising the onboard catering experience across all classes of service. Travellers can now browse the digital menu, place orders via their own devices, and choose between seat delivery or collection at the onboard bar - all without leaving their seat.
This intuitive platform integrates with onboard POS systems, providing real-time inventory visibility for the crew and ensuring a more efficient use of stock. By minimising unnecessary movement through the train carriages, it also enhances operational flow and allows crew to focus on high-quality service delivery.
For Standard Class passengers, the solution supports a seamless click-and-collect model, while Première and Première Signature customers enjoy a premium seat delivery experience, complete with gourmet meals designed by renowned chefs.
The Results
Following the implementation of Omnevo’s solution
Key results included:
- Positive passenger engagement – With around 65% of travellers connecting to onboard Wi-Fi, early usage of the digital ordering platform has been encouraging, supported by anecdotal feedback praising its convenience and ease of use.
- Stronger commercial potential – By removing the friction of visiting the café car, the new order-to-seat model is expected to increase both uptake and average spend, particularly among business and leisure travellers looking for flexibility.
- Operational efficiencies – Real-time inventory tracking and reduced in-carriage movement are already helping optimise crew workflows and minimise food waste.
- Future-ready foundations – The platform is designed to support upcoming integrations, including loyalty programme features that will allow passengers to earn or redeem points directly within the digital ordering journey.
As more passengers adopt the service throughout 2025, TGV Lyria anticipates meaningful growth in ancillary revenue, improved customer satisfaction, and a stronger positioning for premium onboard experiences.
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