The Challenge
TGV Lyria sought to revolutionise its onboard retail offering by introducing a digital-first approach to enhance convenience, efficiency, and customer satisfaction. The rail operator needed a solution that streamlined order management, minimised waste, and empowered passengers with greater choice and flexibility.
Key challenges included aligning onboard sales with passenger demand, ensuring a seamless customer experience, and optimising logistical operations for food and beverage services.
About Servair & TGV Lyria
TGV Lyria operates high-speed rail services between France and Switzerland, providing a premium travel experience with a strong focus on sustainability and customer convenience. Serving key routes between Paris, Geneva, Zurich, and Lausanne, TGV Lyria is dedicated to continuous innovation in onboard services to meet evolving passenger needs.
Servair is a French airline catering company. It is subsidiary of Air France and Swiss catering company Gategroup. Servair has its head office in the Continental Square complex in Roissypôle, Paris-Charles de Gaulle Airport and in Tremblay-en-France.
"We're incredibly proud to have launched the order-to-seat solution for TGV Lyria. We're committed to transforming the onboard experience through smart, seamless digital tools, not just for passengers, but for crew too."
The Solution
In collaboration with Gategroup, Omnevo delivered a modern order-to-seat solution for TGV Lyria, revolutionising the onboard catering experience across all classes of service. Travellers can now browse the digital menu, place orders via their own devices, and choose between seat delivery or collection at the onboard bar - all without leaving their seat.
This intuitive platform integrates with onboard POS systems, providing real-time inventory visibility for the crew and ensuring a more efficient use of stock. By minimising unnecessary movement through the train carriages, it also enhances operational flow and allows crew to focus on high-quality service delivery.
For Standard Class passengers, the solution supports a seamless click-and-collect model, while Première and Première Signature customers enjoy a premium seat delivery experience, complete with gourmet meals designed by renowned chefs.
The Results
Following the implementation of Omnevo’s order-to-seat solution, TGV Lyria has already seen a doubling of onboard revenue.
Key results include:
- Revenue breakthrough – Early results show a 2x increase in onboard revenue, driven by the convenience of ordering directly from the seat. By removing the barrier of walking to the café car, the solution captures more spontaneous purchases and appeals to both business and leisure travellers seeking a seamless experience.
- Positive passenger engagement – With around 65% of travellers connecting to onboard Wi-Fi, early adoption of the platform has been strong. Passengers have praised its intuitive design and ease of use, highlighting it as a welcome modernisation of onboard services.
- Stronger commercial potential – Beyond immediate gains, the digital channel opens up new upselling and cross-selling opportunities, helping increase average spend and reach previously untapped customer segments.
- Operational efficiencies – Real-time inventory visibility and reduced crew movement across carriages have helped streamline workflows and reduce food waste.
- Future-ready foundations – Designed for scalability, the platform is already being prepared for new features like loyalty integrations, allowing passengers to earn or redeem points within the digital journey.
As the rollout continues through 2025, TGV Lyria expects to build on this momentum, with digital ordering becoming a key pillar of its premium onboard experience and ancillary revenue strategy.
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