Passenger shopping on a seatback entertainment screen
Onboard · Serve

Turn your IFE into a retail powerhouse

With Omnevo's Seatback Shopping solution, passengers can browse, order and pay for products without leaving their entertainment screen - giving you a new, high-performing retail channel.

30-50%
increase in ancillary revenue per passenger
Every seat
reached without extra crew workload
Thales
and other leading IFE platforms supported
Why it matters

Your IFE is not just for films and music. It is prime real estate for passenger engagement.

Omnevo's Seatback Shopping transforms your IFE into a retail storefront, enabling passengers to shop while they fly. From luxury duty free to snacks and drinks, our solution works seamlessly within leading IFE platforms, including integration with partners such as Thales and Viasat - giving passengers the convenience they want and you the incremental revenue you need.

The screen is already on.Put your catalog on it.

Seatback shopping captures attention in the moments between films, with no additional crew workload.

Second-screen advantage

Capture attention during natural breaks in the entertainment program.

Frictionless experience

Shop and pay directly from the IFE interface, without switching device.

Crew efficiency

Orders go straight to the crew for fulfillment, with no manual keying.

Product discovery

Highlight seasonal offers, exclusives or partner brands on the home screen.

Scalable

Start with a core catalog and add cross-channel shopping later.

Measurable

See engagement and conversion by route, cabin and product.

Integrated intothe IFE you already fly

We work inside your existing IFE platform, so certification and hardware stay untouched.

Passenger using a seatback screen

Catalog integration

Your product catalog appears inside existing IFE menus, correctly branded.

Secure payment processing

Payments complete within the IFE interface, with full transaction reporting.

Crew alerts

Orders trigger preparation and delivery prompts for the cabin team.

Analytics dashboard

Track sales and engagement to refine placement and assortment.

The Omnevo advantage

Most IFE shopping tools are a feature.This one is part of your retail ecosystem.

Omnevo integrates Seatback Shopping into your complete onboard retail ecosystem - connecting product data, promotions and passenger profiles across channels.

Product data
Promotions
Passenger profiles
Onboard POS
Pre-order
One platform, one commercial team, one roadmap - across every passenger touchpoint.

Browse our seatback shopping case studies

CUSTOMER STORY
Gategroup for TGV Lyria

Remove the walk to the cafe car and passengers buy more. How order-to-seat doubled onboard revenue on TGV Lyria's Paris to Switzerland routes, seven years into the partnership.

Read more →

Ready to make your IFE work harder?

Let's transform your seatback screens into high-performing retail spaces.