Short flights leave no room for friction
Air Dolomiti operates a Lufthansa Group regional network from Munich and Frankfurt on an Embraer E190 and E195 fleet. This is flying where a sector is measured in tens of minutes and the cabin service has to be complete before descent.
That compresses every part of onboard retail. Manual sales processes cost time the crew does not have, and a slow transaction does not just delay one passenger, it shortens the service for everyone behind them. Stock decisions have to be made without knowing what the next sectors will sell. And the commercial pressure is real: for a regional carrier inside a group network, ancillary revenue is one of the few levers directly under the airline's control.
Air Dolomiti needed onboard retail that worked at short-sector pace. Fast at the point of sale, accurate on stock, and simple enough that crew adopt it rather than work around it.
About Air Dolomiti
Air Dolomiti, established in 1991, is an Italian regional airline and a wholly-owned subsidiary of the Lufthansa Group. Headquartered in Dossobuono, Villafranca di Verona, the airline operates primarily from its hubs at Munich and Frankfurt airports, connecting various Italian and European destinations. With a modern fleet of Embraer 190 and 195 aircraft, Air Dolomiti is committed to providing efficient and reliable service, focusing on customer satisfaction and operational excellence. The airline offers multiple daily flights tailored to both business and leisure travellers, reflecting its dedication to quality and innovation in the aviation industry.
"This partnership with Omnevo represents a new chapter for Air Dolomiti, where we are setting new benchmarks for inflight retail. By combining advanced technology with comprehensive crew training, we have enhanced not only the onboard experience for our passengers but also operational ease for our crew. We are excited about the possibilities this collaboration will bring in the future."
A retail operation built around the crew's clock
Omnevo's digital retailing platform was integrated into Air Dolomiti's existing operation rather than layered on top of it.
- Integrated end to end. The platform connects to Air Dolomiti's flight and crew rostering, payment and settlement systems, so sales reconcile automatically and finance works from one source.
- A 3-in-1 crew device. Sales, payment and stock on a single ePOS, so crew are not switching between tools mid-service.
- Bundles built for short sectors. Crew sell pre-configured bundles and combination offers in a single transaction, which lifts basket value and cuts the number of interactions needed to complete a service.
- Logistics that match the flying. The logistics module handles cart set preparation and stock management against actual service flows rather than a standard uplift on every aircraft.
- Training as part of delivery. Omnevo and Air Dolomiti ran the crew training together, the step that determines whether an onboard platform is used properly or used reluctantly.
Commercial priorities
- Speed at the point of sale. Transaction time is the binding constraint on short-sector retail.
- Stock accuracy. Carry what sells on these routes, not a network average.
- One set of numbers. Sales, settlement and stock reconciled without manual work.
Retail that fits the sector
- Manual sales processes removed, cutting transaction time and giving crew more of a short service back for passengers.
- Bundles that suit a compressed service. Multi-item offers sold in one transaction, so crew complete more of the cabin in the time available.
- Stock managed against real service flows, with cart set preparation and inventory aligned to what the routes actually sell.
- Sales, payment and settlement reconciled automatically, connected to rostering and finance systems.
- Route-level sales visibility, so catalogue and bundling decisions are made on evidence rather than assumption.
- A platform that has scaled with the airline as its fleet and cabin crew have grown.
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