What’s Your Airline’s AI Personality? Introducing the Future of Smart Commerce

Every airline deserves its own AI guru, one that knows its passengers, its brand, and its inventory inside out.

At this year’s APEX Expo in Los Angeles and World Aviation Festival in Lisbon, Omnevo brought something a little different to the show floor, a concept designed to turn heads, spark imagination, and start conversations about what’s next for inflight commerce.

Introducing the Wellness Guru an AI commerce agent prototype we created together with our partner Foodcase International, bringing together the worlds of wellbeing and retail innovation.

How the Concept Came to Life

The idea began with Marc Warde, who wanted to make it easier for travellers to choose healthier, functional products onboard, items like jet lag lozenges, hydration boosters, and energy-balancing supplements.

We loved that vision and wanted to take it one step further - what if the guidance that came with these products was just as smart as the products themselves?

That’s where Omnevo’s AI Commerce Agent came in.

We designed a prototype character, a friendly Indian “Wellness Guru,” complete with a calm tone and reassuring voice, to demonstrate how AI can guide passengers to make better, more personalised purchasing decisions in real time.

At APEX and WAF, the Guru not only entertained, but opened a serious conversation about how AI commerce is evolving into a new sales channel for airlines and airports alike.

Behind the Playfulness Lies Powerful Possibility

While the Wellness Guru drew crowds for its charm, the real magic was happening behind the scenes.

Because this prototype was fully connected to Omnevo’s e-commerce and onboard retail platform, every recommendation came from live inventory data meaning the Guru only suggested products actually in stock and available for sale.

This is where the concept becomes a product.

Omnevo’s AI Commerce Agent isn’t just a chatbot; it’s an intelligent layer that enhances existing retail platforms by combining:

• Personalisation: Tailored offers based on passenger profiles, journey context, and purchase history.
• Inventory awareness: Real-time stock visibility to ensure relevance and accuracy.
• Revenue growth: Smart upsell and cross-sell suggestions that actually work, because they’re based on live data and logic.
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One Platform, Infinite Personalities

The Guru was our prototype but the personality can be entirely yours.

Airlines can customise the AI Commerce Agent to reflect their own brand voice and culture:

• British Airways might imagine a refined butler, à la Ask Jeeves.
• Icelandair could opt for a friendly Viking guide.
• A Middle Eastern carrier might envision a luxury concierge.

The point is not the character, it’s the connection. By giving AI a brand-aligned personality, airlines create an experience that feels both intuitive and personal, a new way to communicate, recommend, and sell onboard.

Why We Showcase Concepts Like This

As a product company, innovation is in our DNA. Each event is an opportunity to show what’s possible, not just what already exists.

The Wellness Guru demonstrates how AI commerce can bridge creativity and capability, blending playful storytelling with the serious business of ancillary revenue.

For us, these concepts are prototypes of what the passenger experience could become when AI, data, and digital retail come together seamlessly.

Let’s Create Your Airline’s AI Guru

If you visited our stand at APEX or WAF, you probably met the Guru and maybe even started picturing what your airline’s version could look like.

Omnevo’s AI Commerce Agent is already part of our connected retail suite, ready to be tailored to your brand, your passengers, and your goals.

Get in touch to explore a custom concept demo. Let’s create your airline’s AI Guru.

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