Smart Promotions, Less Waste: How One Airline Used Discount Bundles to Shift Fresh Food Fast

We love seeing our customers getting creative with the tools we build and this one’s too good not to share.

After receiving very concerned feedback from their crew about how much fresh food wastage they were seeing onboard at the end of the day. One of our airline customers recently rolled out a clever promotion using Omnevo’s Discount Bundles, applying a targeted discount to all fresh food items onboard. The goal? To reduce food waste and boost customer satisfaction by offering a great deal on meals that might otherwise go uneaten and wasted.

The result? More passengers picking up a snack or a fresh bite to eat, fewer leftovers going in the bin, and a simple but effective way to make sustainability a reality, right there in the cabin.

Why it works

Fresh food is often a tricky category onboard, with short shelf lives and fluctuating demand. This airline tapped into Omnevo’s flexible discount tools to automatically apply promotions to their fresh range during certain flight segments or time windows. The set-up is quick, the logic is smart, and it’s fully integrated into their digital onboard sales platform.

It’s the kind of small change that adds up: less waste, happier passengers, and better revenue per flight.

Want to try it too?

This is just one example of how our customers are using Omnevo’s features to solve real-world challenges. If you’re looking to:

• Reduce waste
• Move more short-life stock
• Surprise and delight passengers with value offers
• Happier crew who are sustainability conscious

…this kind of discounting logic might be the perfect next step.

Chat to your Account Manager about your retail products and how we can help you setup the logic and parameters to fit your flight schedule and fresh food production.

Let’s make onboard retail smarter, together.